Motivation Strategy by using Word of Mouth

In Japan, the mobile phone e-learning is still at the early stage. A reason for this might be the lack of good quality electronic learning materials. In this paper, I develop the mobile phone e-learning using manga based learning system. Word of mouth is a determining factor for success in this system. This case study was to examine motivational factors affecting the mobile phone e-learning system using manga media for students based on observations, interviews, and questionnaire survey. This system is try to do mobile phone learner under the influence of word of mouth. In addition, word of mouth have influence on her friend's motivation. Word of mouth can attract learner and enhance learner's confidence, thus gain more learner.